The Future’s Bright – The Future’s Green
The environment is at a global tipping point whereby everything is increasingly pointing to the Green Agenda.
The environmental green movement dates back decades but began in earnest in the 1980s as a staunch response to rampant consumerism and the increased awareness of the effects of greenhouse gases in the public sphere.
Looking back on those decades, the green movement was not as well-known and publicized as it is today; nevertheless, those early formative years were essential in garnering the backing of governments and business leaders.
The way our thinking has changed over the decades was concisely explained by Microsoft founder Bill Gates, now a household name for philanthropy, amongst other endeavors. In the 1980s, Gates was changing the ecosystem of microcomputers with his Windows operating system and the software we all know and recognize today like Word, Excel, and PowerPoint.
Fortune favors the bold, which is why Gates had to be infamously aggressive in his business undertakings to make Microsoft a leader in market share. He has been, at various times, the richest man on the planet, so it may seem counterintuitive to label him as a staunch campaigner of the green movement.
Forty years later and lessons learned along the way, Gates released How to Avoid a Climate Disaster. That’s a far cry from the Windows and Excel of yester-decade.